Illustration
in Newcastle upon Tyne, UK by Freelance Designer Will Howe
Brand & editorial vector digital illustration
Work with an illustrator merging a passion for identity-led design with a history of art & animation to deliver modern vector illustrations
Illustration Case Studies
Toucan Mascot Design
Name generation & brand design for a new payments app for sending bill payments between two people for the fine folk over at Incaloop. Logo design in the form of mascot development, a playful illustrated Toucan.
Northumbria Animation Assets & Storyboarding
Tasked with creating a visual style & digital illustration treatment for a promotional video for Northumbria University about “the road ahead’ after university. Using minimalist, modern shapes and bright, bold colours allowed some nice transitions and tones between scenes, as well as ensuring the finished product stood out on social media channels & marketing feeds.
Alnwick Castle Brand Visual Graphic Arts
Leading visuals for Alnwick Castle’s 2019-20 outdoor print & digital marketing campaigns. With so many events & characters throughout the yearly diary we brought this to life with an atmospheric movie-one-sheet-style artwork using Alnwick Castle’s own bank of character photography and a wealth of digital compositing to ensure the artwork had a consistent tone and background canvas. This was then followed up with print design & digital design for all future DOOH and OOH collateral.
Art Direction for Motion Graphics & Animation
Asset production and storyboarding for your next visual storytelling project
Graphic Arts & Brand Visual Design
Creative illustration to set the right tone of voice with your customers and showcase your brand’s identity
Illustration
Distilling a brief down to its core message and producing illustrations that are as fun as they are direct. Flat, bold colours and strong, simple shapes with clean edges
Vector Illustration
Humorous and engaging, often reducing visual ideas and concepts down to their simplest forms with an underlying love of geometry
Editorial Illustration
Telling client’s story in an impactful and unique way with strong leading visuals
Mascot Design
Bring life to your brand and add personality to your logo design with brand mascot design
Character Design
Character design that is fun, playful and a little bit zany - always colourful and a little absurd
Brand Visuals
Add value to your brand with identity-led illustration & brand visuals. Ideal in all kinds of scenarios – online, editorial, publishing, instructional materials, and more
Animation Assets
Vector asset designs through to storyboarding to help you bring your next brand animation or animated infographic to life with strong art direction
Asset Production
Quirky characters, scenes and landscapes all carefully assembled from colourful geometric shapes