Brand Design
in Newcastle upon Tyne, UK by Freelance Designer Will Howe
Brand Case Studies
Personalised Co. Brand Design
A sector pivoting opportunity for PersonalisedCo to expand their product offering and also brand potential by embracing a new versatile identity that is as eclectic & diverse as their customer base - with each product line getting its’ own vibrant colour palette. Working with the talented folk at Velstar on the bespoke Shopify E-Commerce theme & digital rollout.
Yowza Brand Identity
Bringing life to a frozen yogurt brand where customisable toppings are the main USP - showcasing the versatility of the product with a bold ‘O’ which can be perceived as an empty tub, an open mouth, or a gasping emoji. In motion, the Yowza O transformed into various products, while in print & digital marketing disruptive design was used to showcase the eclectic mix of various customers, toppings and flavours.
Dobson & Parnell Identity Design
Steeped in heritage & history I helped bring to life the vision for the Dobson & Parnell Quayside Restaurant Fine Dining brand. Named after the North East architects who shaped the city’s style in the Victorian era - including the very building the restaurant is housed in - the identity and typography was influenced by Victorian architectural drawings & annotation.
Brand Design
Create, evolve or reinvigorate your brand with creative brand & identity design.
Strategic Branding
Improve your company’s brand positioning, embed your brand promise in your culture, & drive growth with a new brand
Identity Design
Showcase your company’s brand essence & engage with your clients and customers
Brand Strategy
The defining concept of your brand, running through every detail of the customer experience
Brand Guidelines
Develop brand guidelines to solidify the foundations of your identity. Brand development that inspires & engages across every sector
Rebranding
Re-approach your logo & identity with a brand refresh to ensure every bit of communication throughout your marketing collateral is used to build a recognisable brand full of personality & value.
Visual Communications
Inspire your future brand communications with aesthetic flair and passionate design backed up by years of commercial experience.
Brand Identity
Brand identity development beyond the scope of just a logo, encouraging loyal & committed customers.